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How One Woman Turned Her Passion into a Thriving Business

In a world where a college degree is often considered the golden ticket to success, Theresa, a determined entrepreneur, has defied convention. She's not just breaking barriers; she's smashing them.

Theresa recently revealed that she's raking in an impressive £144,000 annually from her thriving small business, and here's the kicker: she never set foot in a university lecture hall.

Choosing Grit Over a Degree and Investing in Expertise

For Theresa, the traditional path of higher education was never an option. She firmly believed that a degree was both a time-consuming endeavour and a substantial financial burden.

However, her aversion to formal education didn't mean she shied away from hard work. Quite the contrary, she set her sights on becoming an esthetician, a career that required dedication and skill.

Theresa embarked on her journey by completing 350 hours of intensive coursework and passing two rigorous exams to earn her qualification. Remarkably, she accomplished this feat in just 10 weeks while working at a local pizza shop during weekends, showcasing that her determination didn't stop at acquiring her certification.

Furthermore, before officially launching her business, she honed her craft by gaining practical experience in waxing, spa treatments, and even worked at a medical clinic. This dedication and commitment laid the foundation for her future success.

Pandemic Pivot and Perseverance

The COVID-19 pandemic served as a catalyst for Theresa's entrepreneurial spirit. It was during this trying time that she made the bold decision to launch her beauty business. She initially rented a modest room in a local hair salon, determined to start working with clients right away. This decision was fueled by her unwavering determination, a can-do attitude, and a vision of success.

Furthermore, her loyal customer base from her previous endeavours followed her to the new location, bolstering her initial success.

But Theresa didn't stop there, recognising the power of social media, she embraced Instagram as a platform to showcase her skills. With a blend of expertise and charisma, she began sharing detailed treatment videos, attracting an enthusiastic following of 18,600 online supporters.

Diverse Offerings and Financial Growth

Theresa's salon now offers a wide range of treatments, from rejuvenating chemical peels to invigorating hydrafacials, catering to a diverse clientele with varying skincare needs.

Within the first year of launching her business, she saw remarkable success, earning over £92,000 in revenue. With this substantial income, she made strategic investments, expanding her studio and hiring additional talented employees who shared in her passion for excellence.

Remarkably, just a year later, Theresa was able to take maternity leave without sacrificing the growth of her business. This remarkable feat was made possible by her meticulous planning and financial acumen, which allowed her to balance her personal and professional life seamlessly.

Freedom and Flexibility

One of the hallmarks of Theresa's business is the freedom it affords her. She has the autonomy to set her own hours, typically working around 15-20 hours a week. Some days, she chooses to work just three hours, allowing her to preserve her weekends for personal time and relaxation.

Additionally, Theresa's clients also appreciate her flexible schedule, often popping in during lunch breaks or at different times due to working from home, making her services even more accessible and accommodating to their busy lives.

Furthermore, Theresa openly expressed that the beauty of this industry is that she can mould her job to fit her lifestyle, adding that it's given her the freedom to design her days just the way she envision them.

How Could Multiple Social Media Platforms be Useful Tools?

In addition to Instagram, other social media platforms can play a pivotal role in boosting Theresa's business and expanding her reach. Platforms, such as Facebook, with its robust advertising capabilities and community groups, can help her target a wider demographic and engage with potential clients.

Whereas, Twitter can be a valuable tool for sharing quick updates, industry insights, and connecting with influencers in the beauty and skincare niche. Also, LinkedIn can be harnessed for building professional connections, especially with other estheticians and beauty experts. Meanwhile, YouTube offers the opportunity to create in-depth tutorial videos showcasing her expertise, enhancing her credibility in the field.

Furthermore, podcasts also present an excellent avenue for Theresa to share her knowledge and experiences. Hosting her own podcast or being a guest on relevant beauty and entrepreneurship podcasts can establish her as an authority in her industry and connect her with a broader audience interested in skincare and business success stories.

These diverse digital platforms can all contribute to elevating Theresa's brand and fostering lasting connections with her clients and peers.


Theresa's journey from a pizza shop employee to a six-figure entrepreneur is a testament to the power of determination, hard work, and a passion for one's craft. She proved that success is not solely defined by a degree but by one's willingness to learn, adapt, and persevere.

What’s more, Theresa's story inspires us all to chase our dreams, embrace the opportunities that come our way, and carve out our own unique path to success. Her journey is a shining example of how passion and perseverance can lead to extraordinary achievements.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more