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Proficient-ly: Unleashing Business Potential for SMEs

Award-winning entrepreneur and leading business growth coach, Karen Dunne-Squire, has recently launched Proficient-ly, a groundbreaking venture that empowers companies to unlock their full potential.

With a strong foundation in sales innovation and business transformation, Proficient-ly offers a unique Growth Framework sales innovation model that propels business growth.

By collaborating with small and medium-sized enterprises (SMEs), Proficient-ly delivers tangible results, helping business owners identify growth opportunities and implementing proven change management practices to drive real transformation.

The Power of Customer and Employee Journeys

According to Karen Dunne-Squire, the key to building a thriving business lies in carefully designing both the customer journey and the employee journey.

These two fundamental pillars determine a company's ability to attract, convert, and retain customers while also enabling the organisation to attract, retain, and leverage the necessary talent for progress.

By adopting best practices surrounding people and processes, companies can experience immediate improvements in both their customer and employee journeys, leading to increased profitability.

The Foundation of Success: Customer Journey

At Proficient-ly, a meticulously designed customer journey forms the bedrock of business prosperity. By constructing a strategic roadmap that attracts, converts, and retains customers more efficiently, companies can achieve long-term success with less effort.

What’s more, Proficient-ly guides businesses in identifying key touchpoints and optimising them for enhanced customer experiences.

Therefore, by understanding customer needs, preferences, and pain points, companies can tailor their offerings and communication to foster stronger relationships, driving customer loyalty and long-term profitability.

The Backbone of Progress: Employee Journey

Something that is equally important is the employee journey, which plays a pivotal role in an organisation's growth. Proficient-ly recognizes that attracting and retaining top talent is vital to driving business success.

By developing a well-defined employee journey, companies can create an environment that fosters employee satisfaction, engagement, and continuous improvement.

This is why Proficient-ly works closely with organisations to implement strategies that attract exceptional talent, provide ongoing development opportunities, and align individual goals with the company's objectives.

Furthermore, by nurturing a culture of growth and empowerment, companies can harness the full potential of their workforce.

Driving Change and Increasing Profits

The core philosophy of Proficient-ly revolves around driving meaningful change within organisations. By empowering SMEs with the Growth Framework sales innovation model, Proficient-ly brings immediate and significant improvements to both customer and employee journeys.

Additionally, through a meticulous analysis of existing processes, Proficient-ly identifies areas for optimisation and implements proven change management practices to make transformation a reality.

Furthermore, by aligning people and processes, Proficient-ly enables businesses to unleash their full potential, ultimately resulting in increased profits and sustainable growth.

The Help of Social Media

Harnessing the power of social media and podcasts could be a crucial step in promoting Proficient-ly and its innovative approach to business growth. In the era of digital connectivity, social media platforms provide a vast and engaged audience, making it an ideal channel to reach potential clients and showcase Proficient-ly's unique offerings.

By strategically utilising platforms like LinkedIn, Twitter, and Facebook, Proficient-ly can share valuable insights, success stories, and thought leadership content, establishing its authority in the industry and attracting businesses seeking transformative solutions.

Additionally, podcasts offer a compelling medium to share in-depth discussions, expert interviews, and educational content. Hosting a Proficient-ly podcast can further amplify its message, fostering a sense of connection and trust with listeners while showcasing the expertise and knowledge that Karen and her team possess.

Through a well-executed social media and podcast strategy, Proficient-ly could effectively reach and engage with a broader audience, elevating its brand and positioning itself as a go-to resource for businesses looking to unleash their full potential.


Proficient-ly, the brainchild of award-winning entrepreneur Karen Dunne-Squire, is revolutionising the way businesses approach growth and transformation. By leveraging the power of sales innovation and business change, Proficient-ly collaborates with SMEs to unlock their true potential.

Through a focus on the customer journey and employee journey, Proficient-ly empowers companies to attract, convert, and retain customers while harnessing the talent and potential of their workforce.

What’s more, by adopting best practices surrounding people and processes, businesses can drive tangible improvements, enhance their profitability, and pave the way for long-term success in an ever-evolving marketplace.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more