Getting your podcast on every possible platform is vital for growing your audience and boosting your show's visibility. In this guide, we'll walk you through the steps to submit your podcast to Google Podcasts.
Step 1: Create Your Podcast's RSS Feed
The first step in the process is to create your podcast's RSS feed. Most podcast hosting platforms will automatically generate an RSS feed for you when you upload your first episode. If you're unsure about how to create an RSS feed, check out our article on how to create an RSS feed for a podcast.
Step 2: Verify Your RSS Feed
Before submitting your podcast to Google Podcasts, you should ensure that your RSS feed is correctly formatted and doesn't contain any errors. You can use an online tool like Cast Feed Validator to check your RSS feed for issues.
Step 3: Submit Your Podcast to Google Podcasts
Unlike other podcast directories, Google Podcasts uses a process called 'automatic indexing'. This means you don't submit your podcast directly. Instead, Google Podcasts finds and indexes your podcast through your website's RSS feed.
So, to ensure that Google Podcasts can find your podcast, you need to add a link tag to your website's header that points to your RSS feed. The tag should look like this:
Once you've added this link tag to your website, Google's search spiders will find it when they next crawl your site and automatically index your podcast in Google Podcasts.
Step 4: Check Your Podcast in Google Podcasts
To see if your podcast is available in Google Podcasts, you can use Google's Direct Link Generator. Enter your podcast's RSS feed URL, and it will provide a direct link to your podcast in Google Podcasts.
Remember that, like with any other podcast platform, simply having your podcast available on Google Podcasts is just the first step. The next and most critical step is creating content that attracts and retains listeners. For more insights on that, check out our article on how to grow your podcast audience.
Also, don't limit your podcast to Google Podcasts only. You can also submit your podcast to other directories, like Spotify, Amazon, Stitcher, and of course, iTunes, now known as Apple Podcasts. We have an easy-to-follow guide on how to submit your podcast to Apple Music / iTunes.
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Article written by Dylan Moore
Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more