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Unpacking The Role of A Business Coach

Unpacking The Role of A Business Coach

When you hear the term 'business coach', what thoughts or ideas come to your mind? If you're imagining hyperbolic images of energised, workshop-style gatherings featuring individuals leaping and yelling in a hotel venue, it's time to revise that perspective.

Business coaches are often thought to be only motivational speakers, but in reality, their role goes beyond that.

Over the years, business coaching has expanded to cover more than just motivation. A coach can assist clients in achieving their objectives with a comprehensive method that involves strategy, accountability, and support.

This post will unpack the role of a business coach towards achieving business success.

What is the role of a business coach?

The main responsibilities of a business coach include analysing a business's strengths and weaknesses, offering advice, and aiding in the establishment of objectives and making choices. By offering a fresh viewpoint, coaches help their clients develop improved problem-solving skills which enhance their ability to cope with changes and challenges they may encounter in everyday life.

They serve as advisors who not only provide motivation, but also offer tools for growth and success to their clients. Their services assist business owners and entrepreneurs in boosting their own, and their team's performance, in order to attain their objectives, by focusing on key habits, behaviour, and results to identify areas of improvement.

Incorporating long-term support from a business coach can significantly impact a business's profits. Coaches help their clients stay accountable by giving them regular feedback and constructive criticism, which keeps them focused on their goals. By following this approach, businesses can keep enhancing and expanding their operations even in difficult market conditions.

What can a business coach offer ?

There are many things that a business coach can offer a company or business, the most prominent being:

Initial health assessment

To achieve success in business with the help of a coach, the initial step is to undergo a health assessment. This assessment can be undertaken by an external consultant or an internal team.

The process includes a general overview of the company, conducting interviews with staff, customers, and suppliers, and analysing data and other metrics to identify the underlying cause of a business problem.

Conducting health assessments is crucial because they can pinpoint issues in your business, provide a plan for progress and development, and create informed decisions that can improve your company's profitability.

Prescriptive plan

The health assessment should then result in making a prescriptive plan that clearly outlines a SMART approach to addressing the identified problem areas, which should be Specific, Measurable, Achievable, Relevant, and Time-bound.

This plan should be based on well-researched evidence, well-communicated, and include input from everyone across your company. This way, everyone is on board, has a clear understanding of the goals, and can take ownership of their specific responsibilities.

What are the steps to success?

There are several steps you can take to help you achieve success with the help of your business coach. These are:

Receiving clear instructions on the next steps to achieve your goals

A business coach can provide you with a clear plan to guide you from your current position (point A) to where you aspire to be (point B).

Since they have previously achieved results similar to yours with other businesses, it is probable that they possess the necessary track record and experience to get you to where you want to go.

Greater Self-Awareness

Business coaches can assist a company in gaining a more objective perspective and aid in recognizing strengths and weaknesses within a company or business. They will also help in developing a plan to overcome any shortcomings and reach any set goals.

For example, a business coach may ask you to complete a personality test, like the TruScore 360 assessment, which can give you insight into your individual personality traits and how they influence your approach to leadership. After identifying your strengths and weaknesses, you can create a strategy to enhance your leadership abilities.

Furthermore, they can assist you in creating a comprehensive business plan. This plan will outline your goals, strategies, and tactics for achieving success. Also, they can help you to identify obstacles and provide guidance on how to overcome them.

Accountability and Growth

Having accountability is crucial for achieving growth and success, however, pursuing bigger outcomes can be uncomfortable and involve difficulties. A business coach offers the necessary support and accountability to assist you in overcoming these challenges. A successful leader in business is characterised by the ability to follow through on their commitments.

When you hire a coach and pay for their services, you're making a dedication both financially and verbally to take the required actions to achieve your goals. They offer assistance in monitoring your progress through reports, feedback and scheduled meetings to help you achieve success.

Increased Productivity and Performance

A business coach assists you in creating a productive schedule by distinguishing between busy work and tasks that yield results.

A coach can additionally teach you good work habits, such as how to remove distractions, schedule all work meetings for a specific time or day, and other useful productivity tips.

Venture beyond your usual surroundings.

Entrepreneurs are naturally inclined to take risks. However, after experiencing some level of success, it's understandable to become complacent and gravitate towards familiar activities.

For example, many businesses relied on traditional advertising methods, like radio, billboards, television, or word-of-mouth, before social media became popular. Some companies failed to adjust to the internet trend, which resulted in their downfall as they were unable to create online content and engage audiences.

What platforms are good for business coaches to advertise their skills?

A business coach can use many different methods to promote their services. One successful method is through blogging or creating videos on YouTube, LinkedIn, and other social media platforms. This content can demonstrate your professional expertise and help you connect with potential clients.

Additionally, attending conferences related to your field of expertise is a great way to network and meet potential clients. Finally, you can also advertise your services through content marketing, such as email, newsletters or webinars, and create online courses to share expertise.

Podcasts are also an excellent platform to advertise products and services. You can reach out to relevant podcast hosts and be a guest on their show, which allows you to share valuable advice and information with the audience.


Business coaching is a valuable investment for entrepreneurs. Coaching can help businesses gain clarity on their goals, develop strategies to achieve those objectives, and create an accountability plan to measure progress.

Working with a business coach also encourages entrepreneurs to become more productive and efficient – improving performance and allowing them to venture outside of their comfort zone.

With the right tools and strategies in place, any entrepreneur, business or company can benefit from working with a business coach. It’s worth considering the value a coach can bring to your business and make an informed decision on how best to move forward.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more