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Building a Business: The Transforming Power of Journaling

Starting a journal completely changed 28-year-old Laura Schmidt's life. Before picking up a pen and working through her thoughts and feelings on paper, Laura felt completely stuck.

Struggling with her mental health and emetophobia, fear of vomiting, since childhood, Laura's personal battles sparked a deep interest in psychology and mental health.

With academic brilliance, she pursued a Bachelor of Science (BSC) in Psychology and an MSc in Forensic Mental Health, graduating at the top of her class. Throughout her university years, Laura discovered her calling to help others with their mental well-being.

However, the onset of the COVID-19 pandemic led her to embark on a different path, ultimately giving birth to Lovendu.

The Birth of Lovendu

Stuck at home during the national lockdown, Laura's mental health reached a low point, prompting her to turn to journaling.

This therapeutic practice soon evolved into the emergence of Lovendu, a wellness brand that offers a range of journals and products designed to support people's mental health.

With a humble start, Laura launched her business with only £10 and a firm belief in the transformative power of her products.

Initially utilising a print-on-demand model and packaging orders from her home, Laura's dedication quickly yielded remarkable results.

Rapid Growth and Overcoming Challenges

In just two short years, Lovendu blossomed into a sizable business, experiencing £50,000 a month and generating £210,000 in a mere six months. However, Laura acknowledges that the path to success has not always been smooth.

She recounts numerous sleepless nights and challenges along the way. Juggling her own mental health issues, alongside the demands of entrepreneurship, presenting its own set of obstacles.

Nevertheless, Laura's unwavering commitment to her vision has continued to propel Lovendu forward.

Empowered and Resilient

Reflecting on her journey from a struggling student to an empowered six-figure business owner, Laura emphasised that she has faced difficulties in a post-pandemic world.

Nonetheless, she has still expressed her delight in Lovendu's continued growth and its unwavering support from all of her loyal customers.

What’s more, the brand's commitment to helping others navigate their mental health challenges has only grown stronger, solidifying Lovendu's position as a beacon of hope and empowerment.

How Can Social Media Help to Share Her Journey?

Social media has played a crucial role in helping Laura, and others like her, to share their stories and promote their businesses. Platforms, such as Instagram, Facebook, and Twitter allow her to showcase her journey, engage with a broader audience, and foster a sense of community.

Moreover, by leveraging social media, Laura can also promote her products, reach a wider customer base, and collaborate with various influencers to expand her brand's visibility.

Additionally, podcasts could provide a valuable medium for Laura to share her experiences, insights, and practical tips on mental health.Furthermore, through podcasts, she could connect with a dedicated audience, establish herself as an authority, and inspire listeners on a much deeper and personal level.


Laura Schmidt's personal struggles and unwavering determination have given birth to Lovendu, a wellness brand that has become a symbol of mental health support for many, including herself.

Through the power of journaling and a deep understanding of psychological well-being, Laura has transformed her own life and created a community of individuals seeking solace and growth.

Lovendu's remarkable journey, though marked by challenges and triumphs, serves as an inspiration to all those striving to find their footing in a rapidly changing world.

As Laura continues to empower others and foster a stronger post-pandemic future, Lovendu remains a testament to the transformative power of self-reflection and the human spirit.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more