In a landmark collaboration, Aviva has joined forces with Future-Fit, a non-profit organisation dedicated to advancing sustainability, and Life Moments, a digital coaching business, to introduce the groundbreaking ‘Sustainable Business Coach.’
This visionary digital tool is set to reshape the landscape for brokers, offering them invaluable insights into their environmental and societal impact, driving efficiency, cost savings, and an unwavering commitment to sustainability. This feature dives deep into the facets of this transformative initiative.
A Personalised Roadmap to Sustainability
At the core of Aviva's Sustainable Business Coach is a highly tailored experience. Brokers are guided through a comprehensive questionnaire, a process that takes roughly 20-30 minutes to complete.
The questions are meticulously designed to identify which of the ‘23 Break-Even goals’ are most relevant to their unique business circumstances. This assessment covers a wide range of aspects, from assessing the environmental impact of operations to identifying existing sustainability measures.
The result? A detailed, personalised sustainability roadmap that serves as a compass on their journey to becoming Net Zero. Once finished, the brokers are presented with a score out of 100%, reflecting their current progress toward high-priority sustainability goals.
Furthermore, they receive a meticulously curated list of actionable steps, tailored to their specific circumstances, to guide them towards their sustainability objectives.
Empowering Continuous Progress
The Sustainable Business Coach is more than just a one-time assessment. It encourages brokers to stay engaged and proactive in their sustainability efforts.
Brokers can seamlessly update their progress as they achieve their goals, ensuring that their sustainability journey is not a one-off event but a continuous, dynamic process.
Moreover, this real-time tracking capability fosters a culture of ongoing improvement and a strong commitment to sustainability goals.
Responding to Broker Demand
The launch of the Sustainable Business Coach is a direct response to the burgeoning demand within the broker community to embrace ESG (Environmental, Social, and Governance) initiatives.
Aviva's research has revealed that a staggering 97% of brokers are enthusiastic about making their businesses and their clients' businesses more sustainable.
The Broker Development Director at Aviva has underscored the company's dedication to partnering with brokers for a brighter future. By providing comprehensive support to brokers in their sustainability journey, Aviva ensures that sustainability becomes an integral and non-negotiable component of how they conduct business.
Charting a Clear Path to Sustainability
Aviva's Sustainable Business Coach offers brokers not only clear, actionable advice and guidance but also the means to benchmark their progress.
This initiative empowers brokers to create robust, long-term sustainability plans that remain adaptive to evolving client needs.
Furthermore, in a rapidly changing landscape, brokers can stay relevant by staying committed to sustainability and responding to the evolving demands of their clients.
Opportunities Presented by Social Media Platforms
Social media platforms and podcasts present invaluable opportunities for the Sustainable Business Coach to amplify its impact and reach a broader audience. Social media can serve as a dynamic platform for Aviva to engage with brokers, sharing success stories, tips, and updates related to sustainability.
By creating a dedicated online community, brokers can exchange ideas, experiences, and best practices, fostering a sense of camaraderie in their sustainability journey.
Furthermore, podcasts offer an immersive and educational medium through which the Sustainable Business Coach can provide in-depth insights, expert interviews, and real-world case studies, enriching brokers' understanding of sustainability and inspiring them to take action.
Lastly, leveraging the power of these digital platforms can help Aviva extend its influence, making the Coach more accessible and appealing to a diverse range of brokers eager to embrace sustainable practices.
Conclusion: A Greener, More Resilient Future for All
The launch of the Sustainable Business Coach by Aviva marks a transformative moment in the insurance industry's journey towards sustainability.
This innovative tool empowers brokers to take control of their environmental and societal impact, propelling them towards greater efficiency, cost savings, and unwavering sustainability commitments.
As brokers embark on this remarkable journey with Aviva, they are not just securing a brighter future for themselves but also fostering a greener, more resilient world for all.
Together, they are setting a new standard for the industry and redefining what it means to do business responsibly in the 21st century.
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Article written by Dylan Moore
Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more