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Yerbaé Brands Corp. Partners with CrossFit Champion

Yerbaé Brands Corp., a leading plant-based energy beverage company, is thrilled to introduce its continued partnership with world-renowned athlete and CrossFit champion, Annie Thorisdottir.

As part of this collaboration, Thorisdottir has joined the company's board, bringing her exceptional expertise and passion for health and wellness.

This exciting venture exemplifies Yerbaé's commitment to empowerment, performance, and plant-based nutrition, while honouring Thorisdottir's remarkable achievements in the fitness industry.

An Inspiration for Active Lifestyles

Annie Thorisdottir is an extraordinary figure in the world of fitness, synonymous with excellence and determination.

Her impressive career and numerous accolades, including being crowned "The Fittest Woman on Earth" twice in the CrossFit Games and having inspired millions worldwide to lead active and healthy lifestyles.

Furthermore, Thorisdottir has stated that she fully embodies the values that Yerbaé stands for, making her a perfect ambassador for the brand.

Continuing Success at the CrossFit Games

What’s even more exciting, Thorisdottir's relentless pursuit of greatness has earned her a spot in the highly anticipated CrossFit Games 2023.

Now that she has again qualified for the competition, she is eagerly preparing to head to Madison, Wisconsin in August, where she aims to reclaim her title as the Fittest Woman on Earth.

Furthermore, with her unwavering commitment and dedication to her craft, Thorisdottir continues to serve as an uplifting role model for aspiring athletes and fitness enthusiasts worldwide.

Yerbaé: Revolutionising Plant-Based Beverages

Yerbaé has been at the forefront of the plant-based beverage revolution, offering an impressive lineup of delicious, zero-calorie, and refreshing beverages.

With their unique blend of Yerba Mate and White Tea, Yerbaé has captured the attention of health-conscious individuals seeking an alternative to traditional, sugar-laden drinks.

Moreover, their commitment to clean, plant-based hydration options has resonated very well with consumers who prioritise their overall well-being.

Thorisdottir's Perspective and Expertise

As a board member, Thorisdottir brings her profound understanding of the athletic community and her expertise in the field to Yerbaé. Her valuable insights and perspectives will help guide the brand's growth and strategic decision-making processes.

Furthermore, with her experience as a top-level athlete, Thorisdottir understands the importance of proper nutrition and hydration, making her an invaluable asset to Yerbaé's mission of providing superior plant-based beverages.

In response to this, the Director of Yerbaé expressed utmost honour in having Annie join the Yerbaé family, adding that they are excited about her representation of the brand at the upcoming 2023 CrossFit Games.

Thorisdottir's relentless pursuit of excellence and her dedication to promoting a healthy lifestyle perfectly align with Yerbaé's core values, and the Director believes that Annie's impact as a board member will be tremendous, as together they work to transform the beverage industry and offer consumers better choices for hydration and clean energy.

Supporting CrossFit and Athletes

Yerbaé has been a proud supporter of CrossFit and its athletes since early 2020, recognising the shared values of hard work, determination, and the pursuit of excellence.

As a leading provider of energising, plant-based beverages, Yerbaé understands the importance of proper nutrition and hydration for athletes of all levels.

Therefore, this partnership with Annie Thorisdottir further solidifies their commitment to the athletic community and their dedication to supporting the success of athletes in their fitness journeys.

Harnessing the Power of Nature

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp. disrupts the energy beverage marketplace with its exceptional range of zero-sugar, zero-calorie beverages.

By harnessing the power of nature and incorporating Yerba Mate, a South American herb known to produce 196 different vitamins, minerals, and nutrients, as well as caffeine, Yerbaé offers a no-compromise energy solution.

What’s even more impressive is that all Yerbaé energy beverages are zero-calorie, zero-sugar, non-GMO, and gluten-free, appealing to health-conscious consumers seeking a refreshing and guilt-free option.

Utilising Social Media to Increase Awareness

The partnership between Yerbaé Brands Corp. and Annie Thorisdottir is further enhanced by the power of social media and podcasts, which play a significant role in amplifying their collaboration and benefiting both parties.

Social media platforms, such as Instagram, Twitter, and YouTube, provide a direct and interactive channel for Thorisdottir to engage with her millions of followers and share her experiences as a board member of Yerbaé.

Additionally, through these platforms, Thorisdottir can showcase the brand's commitment to plant-based nutrition, promote their zero-calorie beverages, and inspire her audience to embrace a healthy and active lifestyle.

Moreover, by leveraging the popularity of podcasts, Thorisdottir can participate in interviews and conversations that delve deeper into Yerbaé's mission, the importance of clean energy, and the advantages of plant-based hydration.

These podcasts offer a valuable opportunity to reach a wider audience, educate listeners about Yerbaé's unique offerings, and reinforce the partnership's message of empowering individuals to make informed choices for their well-being.

Overall, social media and podcasts serve as powerful tools to extend the reach and impact of the Yerbaé and Thorisdottir partnership, fostering brand awareness, engagement, and the promotion of healthier lifestyles.


The partnership between Yerbaé Brands Corp. and Annie Thorisdottir represents a significant milestone in the quest to revolutionise plant-based hydration. With Thorisdottir's exceptional expertise and unwavering commitment, Yerbaé will continue to innovate and provide consumers with delicious, zero-sugar, and zero-calorie beverages.

Together, Yerbaé and Thorisdottir are transforming the beverage industry, inspiring individuals to make healthier choices for themselves and their families.

Finally, it’s clear to see that this collaboration showcases the power of synergy between a world-class athlete and a forward-thinking brand, as they work towards a common goal of promoting health, wellness, and performance.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more