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Business Coach Empowers SDM Fuel Solutions Ltd to Soar

In an extraordinary tale of growth and transformation, James Akin-Smith, who hails from Poole, United Kingdom, and an acclaimed business coach and founder of The CEO Coach, is celebrating the tremendous achievement of one of his clients.

SDM Fuel Solutions Ltd, led by Simon Mayne as its managing director, has been honoured as one of Britain's fastest growing companies, securing the impressive 14th spot on the highly esteemed Sunday Times's 2023 list.

With a staggering 567 percent increase in turnover over a mere two-year period, SDM Fuel Solutions Ltd has emerged as a prominent force in the fuel industry.

A Serendipitous Connection

The seeds of the fruitful collaboration between James Akin-Smith and Simon Mayne were sown in 2021 when Simon reached out to James for guidance on formulating a robust five-year growth strategy for SDM Fuel Solutions Ltd.

An instant connection was established between the two visionaries, their shared values and goals laying a solid foundation for success.

James, drawing upon his decade-long experience coaching business leaders and his own track record of building and selling seven prosperous enterprises, proved to be the ideal partner for Simon's aspirations.

Fueling Unprecedented Growth

Founded in 2011, SDM Fuel Solutions Ltd, headquartered in Hampshire, has rapidly evolved into a leading nationwide 24/7 specialist in fuel and fuel-related engineering services. The company's comprehensive range of offerings includes tank cleaning, fuel filtration, and fuel testing, establishing SDM Fuel Solutions Ltd as a trusted name in the industry.

Following the untimely passing of Simon's father in 2019, Simon recognised the need to enhance his leadership skills to propel the company to greater heights. With James's unwavering support and guidance, Simon embarked on a transformative journey to unlock the full potential of both himself and his business.

Furthermore, Simon Mayne, MD of SDM Fuel Solutions Ltd, expressed his deep appreciation for the invaluable impact of his partnership with James. He remarked that working with James has been an incredible experience, as he fearlessly poses challenging questions and provides an outsider's perspective that allows him to see beyond the confines of his own thoughts.

Moreover, it was stated that James's guidance has facilitated the growth of his business, all by offering clear direction and invaluable insights. Also, by helping Simon to tap into his own potential, James has enabled him to guide his company towards unprecedented success.

Overcoming Challenges and Embracing Balance

As the company experienced exponential growth, James played a pivotal role in helping Simon navigate the challenges that accompanied such rapid expansion. Beyond business strategies and growth targets, James encouraged Simon to prioritise a balanced lifestyle that encompassed quality time with family, nurturing personal relationships, and fostering a fulfilling life outside of work.

Simon emphasised that a coach's role transcends being one-dimensional and all-knowing. Sometimes, their true value lies in their ability to educate, focus, and gently remind individuals to take a step back and unwind.

Furthermore, Simon wholeheartedly acknowledged James's invaluable advice, stating that sometimes, all he needed was a gentle nudge to relax and recharge, adding that James provided exactly that.

As SDM Fuel Solutions Ltd continues its extraordinary trajectory of success, James Akin-Smith's contribution as a trusted mentor and guide remains an integral part of the company's journey.

What’s more, Simon's testimonial to the transformative power of coaching serves as an inspiration, demonstrating the profound impact skilled coaches can have on nurturing both personal and professional growth.

In an industry that thrives on innovation and adaptability, the remarkable story of SDM Fuel Solutions Ltd shines as a beacon of what can be achieved with the right guidance, unwavering dedication, and a clear vision for the future.

And finally, with James Akin-Smith's steadfast support, Simon Mayne has transformed his company into a trailblazer, exemplifying how strategic coaching can unleash untapped potential within individuals and their businesses.

Utilising Different Platforms to Promote Business Coaching

In today's digital age, the power of social media platforms and podcasts has become increasingly evident, offering a wealth of opportunities for business coaches to expand their reach and impact.

Social media platforms, such as LinkedIn, Twitter, and Facebook provide a dynamic space for business coaches to share valuable insights, engage with a global audience, and establish themselves as thought leaders in their field. Also, by consistently sharing informative and inspiring content, a business coach can attract a following of aspiring entrepreneurs and other professionals seeking guidance.

Additionally, these platforms also offer networking opportunities, allowing coaches to connect with potential clients and establish meaningful relationships.

Podcasts, on the other hand, have emerged as a popular medium for knowledge sharing and storytelling. As a business coach, hosting a podcast enables you to deliver engaging and educational content directly to your audience's ears.

What’s more, Podcasts offer a unique platform to share success stories, conduct interviews with industry experts, and provide practical tips and strategies for business growth.

Therefore, by offering valuable and actionable insights through this audio format, a business coach can cultivate a loyal and dedicated audience of individuals seeking professional development and guidance.


The success story of Simon Mayne and SDM Fuel Solutions Ltd, guided by the expertise of business coach James Akin-Smith, exemplifies the profound impact that a skilled coach can have on a business's growth and transformation.

Through their partnership, Simon experienced not only remarkable financial success but also personal development as a managing director. The power of coaching, combined with the strategic use of social media platforms and podcasts, played a vital role in accelerating SDM Fuel Solutions Ltd's journey to becoming one of Britain's fastest-growing companies.

As businesses continue to navigate the complexities of the modern landscape, the integration of coaching, social media, and podcasting emerges as a winning combination for those seeking to unlock their full potential.

And finally, by embracing these tools and harnessing their unique capabilities, business coaches can inspire, educate, and empower their clients to achieve extraordinary success, shaping the future of entrepreneurship and leadership.

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Article written by Dylan Moore

Dylan, originaly from Turkey, discovered his passion for programming and podcasting online. Him and his team later founded PodApp, a user-friendly platform designed to make podcasting accessible to everyone. Read more